Home Social Media Facebook Buys Giphy for $400 Million

Facebook Buys Giphy for $400 Million

 

GIPHY is the most popular GIF database on the web, with its 500 million daily active users viewing more than 11 million hours of GIFs every day through various surfaces. GIPHY has been able to maximize its usage by offering API integration to a range of websites – including Facebook, Instagram, Twitter and TikTok, among others.

Now, GIPHY will be brought into the Instagram team – as per Facebook.

GIPHY says that:

“GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.”

As noted, GIFs have proven particularly popular on Instagram, so further integration with Stories makes sense, though there’s no indication of exactly how that will look as yet.